João Pessoa project uses illustrations to preserve neighborhood cultural memory

A project in João Pessoa, Brazil, has developed illustrated posters to preserve and promote the social memory, identity, and cultural heritage of neighborhoods outside the city's traditional tourist circuits. The initiative focuses on the districts of Torre, Varadouro, São José, Mangabeira, and Cristo Redentor.

By utilizing visual narratives and field research involving interviews with local residents, the project aims to strengthen the community's sense of belonging and value local diversity. The resulting posters serve to highlight the unique essence of these areas, contributing to both local pride and potential tourism development.