Jordan Brand announces 2027 sneaker release schedule

Jordan Brand is planning several notable sneaker releases for 2027, including collaborations and retro models.

Two new Undefeated x Air Jordan 5 OG SP colorways are expected to launch on February 18, 2027, during NBA All-Star Week. The release is anticipated to include a matching apparel collection. One colorway features a warm earthy brown upper, while the other utilizes a neutral grey base, both maintaining black midsoles and red speckled accents on the shark teeth detailing. Undefeated branding is expected to replace the Jumpman logo on the tongue.

Additionally, the Air Jordan 17 Retro Low SP in a Metallic Silver/Black/Coconut Milk colorway is scheduled for release on April 12, 2027, with a retail price of $245. The design is expected to feature a metallic silver chrome-like upper contrasted by a creamy outsole. The Air Jordan 17 is also slated to return in its original College Blue colorway during that year.