Jorge Ben Jor performs sold-out show in São Paulo

Musician Jorge Ben Jor, a master of MPB (Música Popular Brasileira), is performing a sold-out show titled ‘Alquimia Popular Brasileira’ at Nubank Parque in São Paulo. At 87 years old, the singer and guitarist maintains a celebrated career with a diverse generational following.

Historical archives from the 1960s highlight his early career and spontaneous musicality. In a 1969 profile from Jornal da Tarde, composer Tom Zé described Jorge Ben as a highly spontaneous artist who achieved a unique sense of relaxation in his compositions. The archives also document his presence during the rise of the Tropicalismo movement on TV Tupi, alongside figures such as Caetano Veloso and Gilberto Gil.