José María Sainz de Vicuña Ancín, business expert and author, dies at 76

José María Sainz de Vicuña Ancín, a prominent professor, writer, and business consultant, has passed away at the age of 76 following an illness.

An expert in business management, strategy, and marketing, Sainz de Vicuña maintained an extensive academic and professional career that began in 1976. He held various leadership roles, including academic director, marketing director, and general manager, and served on several boards of directors.

He was a prolific author, publishing more than 80 books and numerous articles. His notable works include ‘El plan de marketing en la práctica’, which reached its 25th edition, as well as titles such as ‘El plan estratégico en la práctica’ and ‘Innovar con éxito’. He earned a doctorate from the Autonomous University of Madrid, a degree from the University of Deusto, and an MBA from the London Business School.