Jose Cuervo launches limited Day of the Dead tequila edition in Spain

Jose Cuervo has launched a limited edition of its Especial Silver and Especial Reposado tequilas in Spain to commemorate the Mexican Day of the Dead celebration.

Under the slogan ‘Taste the Other Side’, the release features redesigned bottles with labels inspired by skull imagery, a central symbol of the holiday. The Especial Silver edition utilizes a cool color palette of blues, turquoises, purples, and whites, while the Especial Reposado features warmer tones including orange, pink, yellow, and fuchsia. While the exterior packaging has been modified for the promotion, the liquid content remains the brand's original formula. The limited edition will be available in the Spanish market while stocks last.