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Joseph Ribkoff names Elizabeth Hurley as face of new global campaign
Canadian women’s fashion brand Joseph Ribkoff has appointed actress Elizabeth Hurley as the face of its new global campaign, titled ‘Elegance in Motion’. This marks the first time the Montreal-based company has partnered with a celebrity.
The brand is undergoing a period of expansion, having recently launched e-commerce platforms in the United States and Europe. Additionally, the company is introducing a new diffusion line this fall called Edit 57, which features contemporary designs at prices 15 to 20 percent higher than the main collection.
Joseph Ribkoff is also growing its physical retail presence, specifically targeting travel retail. The company opened three new locations this year in Wrentham, Massachusetts, and at airports in Queensland, Australia, and Auckland, New Zealand. President and CEO Stephen Belfer noted that the brand sees significant potential in airport locations, citing a 40 percent conversion rate in those settings.
Entities
Elizabeth Hurley · Jake Rosenberg · Joseph Ribkoff · Montreal · Stephen Belfer
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] The brand's products have a 40 percent conversion rate in airport retail locations. wwd.com
- [● 2 SOURCES] Stephen Belfer, president and CEO of Joseph Ribkoff, described the new campaign as a defining moment for the company. wwd.com · www.iodonna.it
- [● 2 SOURCES] The brand launched e-commerce platforms in Europe and the United States on August 10. wwd.com · www.iodonna.it
- [○ 1 SOURCE] Joseph Ribkoff has opened three new stores this year in Massachusetts, Queensland, and Auckland. wwd.com
- [○ 1 SOURCE] The company is introducing a new diffusion line called Edit 57 this fall. wwd.com
- [● 2 SOURCES] Elizabeth Hurley is the face of the new 'Elegance in Motion' campaign. wwd.com · www.iodonna.it