Jota fintech raises R$ 200 million to provide AI financial tools

Fintech startup Jota, an AI-driven financial assistant operating via WhatsApp and a dedicated app, has raised over R$ 200 million in funding. The company recently closed a R$ 150 million (US$ 30 million) Series A round, valuing the firm at US$ 185 million.

The Series A round was led by US-based Haun Ventures, marking the fund’s first investment in Brazil. Other participants included HOF Capital and Alter Global, who had also participated in the initial R$ 60 million seed round led by MAYA Capital.

Founded by Davi Holanda, a former PagBank director, Jota serves microentrepreneurs by simplifying financial management through automation. In just over a year of operation, the platform has reached 300,000 customers and processed an annualized transaction volume of R$ 3.5 billion.