Jota.ai becomes master sponsor of Corinthians

Jota.ai, an artificial intelligence financial assistant, has announced it will become the master sponsor for the Brazilian football club Corinthians. The company's logo will appear on the team's jersey starting Wednesday during a match against Internacional.

Founded by Davi Holanda, a former PagBank executive, Jota.ai operates via WhatsApp and a dedicated app. The tool uses generative AI to allow users to manage finances through conversational interfaces, including text, audio, and photos. Key features include checking balances, making Pix payments, paying bills, and analyzing expenses. Through Open Finance, the platform can connect accounts from various banks such as Nubank, Itaú, and Mercado Pago.

The sponsorship comes as betting platforms face restrictions in Brazil. Jota.ai aims to use the partnership to promote financial education and brand expansion, moving into the sports market to reach a wider audience.