Jotacom Secures BYD Social Media and Influence Account in Brazil

Jotacom has been appointed to run the social media and influencer strategy for electric‑vehicle maker BYD in Brazil. The agency will handle an always‑on operation covering social content, influencer collaborations and digital presence, with the goal of increasing brand visibility, reputation and awareness in the Brazilian market. The move is part of a broader reshuffle of agency-client relationships in the country, with Omnicom Media taking on IBM’s media planning and BETC Havas winning the creative account for PepsiCo, but the primary focus is Jotacom’s new role for BYD.