Joy Personal Care names Tamannaah Bhatia as brand face

Joy Personal Care, an Indian brand under RSH Global, has appointed actress Tamannaah Bhatia as the new face of its lotion and cream category. The partnership will be promoted through a multi-platform campaign spanning television, digital, and social media.

The campaign focuses on the brand’s flagship Honey & Almonds Deep Nourishing Body Lotion, which contains honey and 100% pure almond oil. Sunil Agarwal, Co-founder and Chairman of Joy Personal Care, stated that the association is a strategic step to strengthen the brand’s presence in the lotion and cream category and reach a new generation of consumers.

Chief Marketing Officer Poulomi Roy noted that the ‘Beautiful by Nature’ campaign aims to challenge narrow beauty standards and encourage women to feel beautiful without conforming to specific moulds.