JR Hakata City and Sanrio House announce new character collaborations

JR Hakata City has launched a series of collaborations with the ‘Super Mario’ franchise to celebrate its 15th anniversary. Starting September 18, 2026, various retailers within the complex are offering themed merchandise, including specialized food packaging for mentaiko products, embroidered socks, stationery, and apparel.

In Nagoya, the third ‘sanrio house’ location is scheduled to open at Nagoya PARCO on October 29, 2026. This new branch will feature the brand’s first integrated cafe booth, offering character-themed desserts such as crepes and soft serve inspired by Hello Kitty and My Melody. The store will also debut exclusive Nagoya-themed merchandise and new cosmetic items.