J&T Cargo localization strategy studied by Tsinghua University researchers

PhD students from Tsinghua University conducted a research visit to J&T Cargo in Vietnam to study the company's localization strategies within the Southeast Asian market. The research focused on how international logistics brands adapt to local geographic barriers, consumer habits, and legal regulations.

During the visit, J&T Cargo's Human Resources Director, Vuong Hao, highlighted the company's “localization of human resources” strategy. This approach prioritizes recruiting and training highly qualified local Vietnamese personnel. This workforce is considered central to the company's ability to navigate local transport routes, such as the North-South National Highway 1A, and meet specific regional market demands.