J&T Express partners with Toco to integrate digital commerce

J&T Express has expanded its digital services by partnering with local marketplace Toco through an embedded commerce partnership. This collaboration allows customers to access and purchase over 5,000 products from various categories directly within the J&T Express application.

The initiative aims to transform the J&T Express app from a dedicated shipping service platform into a broader shopping experience. By integrating Toco’s ecosystem, which includes more than 100 sellers, the company seeks to increase customer engagement and provide additional market reach for sellers.

Erick, Marketing Director of J&T Express, stated that the move is intended to provide added value and build relationships with customers beyond their immediate delivery needs. Toco Founder and CEO Arnold Sebastian Egg noted that the partnership is a key strategy to expand the platform's ecosystem and bring the shopping experience closer to consumers.