JTB acquires Nightley to enhance human flow data analysis

JTB has acquired Nightley, a big data analysis firm specializing in human flow data, to strengthen its long-term vision, ‘OPEN FRONTIER 2035’. By integrating Nightley’s capabilities, JTB aims to enhance its ‘Exchange Creation Intelligence,’ moving beyond simple information gathering to providing actionable insights derived from diverse data sources such as GPS, SNS, and payment records.

Nightley’s expertise in analyzing movement patterns will allow JTB to offer more sophisticated, data-driven solutions for tourism, urban development, and smart city projects. This acquisition fills a critical gap in JTB’s ability to conduct end-to-end support, from initial research and planning to execution and effectiveness verification.

In a separate digital transformation initiative, JTB has also focused on streamlining its internal operations. By implementing a unified workflow platform, the company successfully reduced the average time for approval processes from 3.5 days to 1.7 days. Additionally, JTB is utilizing generative AI to enhance customer support and optimize its IT investment portfolio.