JTI Hellas reports 850 million euro turnover for 2025

JTI Hellas reported a total turnover of 850 million euros for 2025, representing a 5.4% increase in net sales compared to 2024. Despite global inflationary pressures, the company contributed over 740 million euros to the Greek state through Excise Tax (ΕΦΚ).

The company maintained its leadership in conventional products and saw growth in the heated tobacco category, following the 2025 launch of the Ploom Aura device. JTI Hellas continues to view Greece as a strategic market.

In Xanthi, the company's factory (formerly SEKAP) has seen significant investment. Since joining the JTI group in 2018, more than 47 million dollars have been invested to modernize facilities, update machinery, and meet environmental goals. The Xanthi plant currently exports 74% of its production to European markets.