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JTI Italia hosts Ploom Flavour Garden event in Milan
JTI Italia hosted the Ploom Flavour Garden event in Milan, an initiative designed to showcase the company's focus on innovation, culture, and creativity. The event served as a platform to introduce the new LYO product line, which consists of tobacco-free nicotine sticks.
The gathering featured musical performances, headlined by the artist Ernia alongside various emerging talents, to bridge the gap between technology and consumer preferences. Igor Dzaja, President and CEO of JTI Italia, emphasized that Italy remains a strategic market for the Group's investment in research and development.
Adriana Valle, Director of Corporate Affairs and Communication at JTI Italia, highlighted that the company's evolution is driven by innovation and the ability to interpret changing consumer sentiments through human expertise and technological advancement.
Entities
Adriana Valle · Ernia · Igor Dzaja · JTI Italia · Milan
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 4 SOURCES] Igor Dzaja, President and CEO of JTI Italia, stated that Italy is a strategic market for the Group. www.cagliarilivetv.it · www.ilpubblicista.it · www.supertvoristano.it · quotidianodigela.it
- [● 5 SOURCES] JTI Italia organized the Ploom Flavour Garden event in Milan. www.cagliarilivetv.it · www.ilpubblicista.it · www.supertvoristano.it · quotidianodigela.it · www.liberoquotidiano.it
- [● 5 SOURCES] The musical performance featured the artist Ernia. www.cagliarilivetv.it · www.ilpubblicista.it · www.supertvoristano.it · quotidianodigela.it · www.liberoquotidiano.it
- [○ 1 SOURCE] Adriana Valle, Director of Corporate Affairs and Communication at JTI Italia, noted that innovation is key to the company's evolution. www.liberoquotidiano.it
- [● 5 SOURCES] The event featured the new LYO product line, which consists of tobacco-free nicotine sticks. www.cagliarilivetv.it · www.ilpubblicista.it · www.supertvoristano.it · quotidianodigela.it · www.liberoquotidiano.it