Jude Bellingham and adidas CEO exchange jokes after England's World Cup qualifier win

England midfielder Jude Bellingham helped his team defeat Norway in a World Cup 2026 qualifying match, scoring a goal that secured England's progression. Following the game, adidas chief executive Bjørn Gulden posted a photo of himself hugging Bellingham on the pitch, captioning it with a humorous remark that the player had “destroyed me last night with our own shoes.”

The post highlighted Bellingham’s role as a key adidas brand ambassador, noting that his on‑field success promotes the company’s Predator Elite FT boots and the broader “Chaos vs Control” campaign. While England’s kit is supplied by rival Nike, the individual endorsement deal underscores Bellingham’s influence on the sports‑apparel market.