Jude Bellingham Calvin Klein billboard draws crowds in New York City

A large Calvin Klein billboard featuring England midfielder Jude Bellingham has become a significant attraction in New York City’s Noho neighborhood. Located at the intersection of Houston and Lafayette Streets, the 55-by-75 foot advertisement depicts the Real Madrid player wearing the brand’s Icon Cotton Stretch Hip Brief.

Local residents report that the display has caused notable disruptions, with drivers frequently honking horns and exiting vehicles to film the advertisement. The campaign has gained substantial traction on TikTok, where users have traveled to the site specifically to create content in front of the image.

The photograph for the campaign was taken by Oliver Hadlee Pearch in Madrid this August. This marks Bellingham’s latest high-profile fashion endeavor, following a modeling campaign for Skims in 2024.