Jude Bellingham Calvin Klein campaign causes traffic disruption in New York

England footballer Jude Bellingham has become the face of Calvin Klein’s new Icon Cotton Stretch campaign. The campaign, photographed by Oliver Hadlee Pearch in Madrid, features the athlete in white underwear.

In New York City, a large billboard of Bellingham in the Noho neighborhood has reportedly caused significant traffic congestion. Pedestrians and drivers have been observed stopping or stepping into the street to take videos and photos of the advertisement, turning the intersection into a makeshift tourist attraction.

The campaign has also gained significant traction among LGBTQ+ audiences, noted for its portrayal of modern masculinity. This marks Bellingham’s first collaboration with the American fashion brand.