Jude Bellingham teases new Calvin Klein campaign

Real Madrid and England midfielder Jude Bellingham is the subject of a new teaser campaign for Calvin Klein. The fashion brand released promotional images and video on social media on 27 October, featuring the athlete in minimalist studio settings wearing white boxer briefs.

The teaser material includes a video that pans from the athlete's leg toward his neck without fully revealing his face, a technique that has sparked significant engagement and flirtatious reactions from fans on social media platforms like X.

This marks another foray into fashion modeling for Bellingham, who previously appeared in a campaign for SKIMS Mens in June 2024. While the full campaign details and release date have not yet been disclosed, the brand has described the athlete as ‘the next icon.’