Julia Velcheva launches luxury lifestyle stores in Portugal

Russian influencer Julia Velcheva‑Lutak, known for elaborate cooking videos and floral displays, opened two luxury retail corners in Portugal. The first is in Chiado and the latest in Cascais at CascaiShopping. Velcheva, who lives in Valencia with husband and perfumer Dmitri Lutek, partnered with Portuguese entrepreneurs Joana Fonseca and Bruno Miguel Amorim to bring her brand to the Portuguese market. The stores showcase the couple’s fragrance line and other high‑end lifestyle products, reflecting Velcheva’s minimalist aesthetic and her 20 million‑strong social‑media following on Instagram, TikTok and YouTube.

During the inauguration, Velcheva greeted fans in Portuguese, saying “Olá! Venham, já cá estou.” The launch marks the influencer’s first physical retail presence outside her online platforms, expanding her business footprint across Europe.