Julie Matthews launches independent creative studio DOSE

Creative leader Julie Matthews has launched DOSE, an independent creative studio based in Australia. The move comes as a response to agency consolidation and the migration of senior creative talent away from major networks.

Matthews brings nearly 30 years of global experience to the studio, having held senior roles at agencies including Saatchi & Saatchi, Ogilvy, OMD, McCann Shanghai, and Publicis. DOSE aims to provide brand strategy, positioning, messaging, and advertising campaign leadership across film, content, social, and design.

The studio operates on an elastic, modular model designed to provide senior creative firepower to brand marketers, media agencies, and production companies across both metropolitan and regional Australia. It also offers creative direction and oversight for in-house marketing teams to optimize brand building and media spend.