Jumbo launches 2026 Beauty campaign in Dominican Republic

Jumbo has officially launched the 2026 edition of Jumbo Beauty, a platform dedicated to beauty, personal care, and wellness. Operating under the concept ‘Belleza de Verdad’ (True Beauty), the initiative aims to promote an authentic approach to beauty that focuses on well-being, confidence, and individuality rather than unattainable standards.

The campaign was presented at Ágora Mall and the Jumbo Ágora Santiago Center. Madelyn Martínez, Vice President of Marketing for CCN, stated that the platform seeks to inspire Dominicans to celebrate their unique essence through an inclusive and pressure-free vision.

For the first time, the Jumbo Beauty campaign will run for 45 days. It also introduces a dedicated digital community via a specific Instagram account and a landing page on the Jumbo website. Content creator Katherine Collado, known as ‘La Comparona’, serves as the primary image for the campaign.