Jun Matsumoto named Aquascutum trench coat ambassador

Renown Co., Ltd. has appointed actor Jun Matsumoto as the trench coat ambassador for Aquascutum to celebrate the brand's 175th anniversary. The appointment aims to highlight the brand's heritage and its transition into a new era.

To mark the milestone, a concept movie featuring Matsumoto wearing the iconic ‘Kingsway’ model will be released on the brand's official website starting October 12. The film depicts a story of tradition meeting new aesthetics, featuring the high-density ‘AQUA5’ original gabardine fabric. The campaign will also include outdoor media displays and pop-up events at department stores across Japan.