Jung Kook stars in Calvin Klein Fall 2026 denim campaign

BTS member Jung Kook is starring in the third chapter of Calvin Klein’s Fall 2026 ‘Feel The Fit’ denim campaign. The campaign, directed and photographed by Renell Medrano, focuses on the sensation of finding the perfect pair of jeans through music and choreography.

Set to tracks including ‘My Prerogative’ and ‘Cut the Cake’, the visuals feature Jung Kook performing movement-based sequences that showcase the brand's denim. The Fall 2026 collection highlights two primary silhouettes: the 90s Straight Jean, available in various washes from deep indigo to mid-blue, and the Baggy Jean, which offers an oversized fit designed for ease of movement.

Jung Kook, a long-time global ambassador for the brand, noted that the concept of bringing the feeling of the clothing to life through performance made the collaboration especially engaging.