Just Eat Takeaway.com launches ‘Stay Just Where You Are’ global brand platform

Just Eat Takeaway.com has launched a new global brand platform titled ‘Stay Just Where You Are’. The campaign marks a strategic shift in the company’s communication, moving from a focus on the products delivered to emphasizing the time and leisure moments the service enables for customers.

The initiative is based on consumer research indicating that a significant majority of people value the time saved through delivery services. Specifically, 81% of people expressed a desire to spend more time in enjoyable moments, while 72% noted that having food, groceries, and essentials delivered allows them to focus on what matters to them.

Developed in partnership with the creative agency VCCP, the campaign includes a series of films directed by Michael Spiccia through the production company MJZ. The creative assets, which include eight core films and additional social content produced by Girl&Bear, aim to highlight various human experiences, such as family bonding and social gatherings, that users prefer not to interrupt.