Justin Bieber opens Manhattan pop‑up store ahead of World Cup halftime show

Canadian singer Justin Bieber is preparing to headline the halftime show at the 2026 FIFA World Cup. In the lead‑up, he has opened a pop‑up store for his fashion label SKYLRK in New York’s Meatpacking District. The five‑day event runs from July 16 to July 20 at 60 10th Avenue and features a futuristic interior with LED‑covered walls and a large geodesic dome. The shop showcases oversized apparel and accessories priced between $40 and $250, including cargo jeans, shield sunglasses, glowing beanies and a new plaid‑patterned short.

The pop‑up coincides with the one‑year anniversary of Bieber’s album “SWAG” and follows a successful SKYLRK activation at Coachella that generated $15 million in revenue over two weekends. Large crowds queued early, drawn both by the World Cup‑related tourism surge and the star’s expanding fashion venture.