JustWatch Group to launch JustWatch TV streaming service

The JustWatch Group, a major streaming guide platform, has announced the launch of JustWatch TV, a new streaming service integrated directly into its existing apps and website. The service is scheduled to debut next month in several markets, including the United States, Canada, the United Kingdom, Ireland, Germany, Austria, Switzerland, France, Italy, Spain, Australia, and New Zealand.

JustWatch TV will utilize a hybrid business model, offering free ad-supported viewing (AVOD), transactional rental options (TVOD), and an ad-free subscription-based tier. The company plans to leverage its consumer demand intelligence and insights from its 50 million monthly users to curate a catalog that includes both popular titles and harder-to-find content.

Initial content partners for the launch include Paramount, New Regency, Fremantle, Bleecker Street, and Vortex Media. The announcement was made at the Toronto International Film Festival’s content marketplace, TIFF: The Market.