JustWatch to launch direct streaming service in 12 markets

The Berlin-based JustWatch Group is expanding its business model by launching JustWatch TV, a service that will allow users to stream content directly through its existing apps and website. Previously a discovery tool used by over 50 million monthly users to find content on other platforms, the company will now compete for viewing time by offering its own library.

Starting in October, the service will be available in 12 markets. JustWatch TV will feature a multi-tiered model including free ad-supported viewing (AVOD), transactional video on demand (TVOD) for rentals, and an ad-free subscription option.

Initial content suppliers for the platform include Paramount, New Regency, Fremantle, Bleecker Street, and Vortex Media. The new service will be integrated into the current JustWatch ecosystem rather than being released as a standalone application.