Jutaro Yamanaka appointed brand ambassador for LABO AROOM

Jutaro Yamanaka, a member of the group M!LK, has been appointed as the brand ambassador for the interior fragrance brand LABO AROOM.

To mark the appointment, a new web commercial titled ‘That Scent, Melorich. | Jotaro and Fabric Softener’ has been released. The advertisement depicts Yamanaka becoming captivated by the fragrance of his favorite clothing, leading him to layer multiple garments into a voluminous, fashionable style. The campaign aims to showcase the brand’s high-quality fabric care line, which is designed to provide a fragrance-like experience for clothing.