Juventude announces Parmalat as master sponsor for two matches

Juventude has announced a temporary partnership with Parmalat, which will serve as the club’s master sponsor for two upcoming matches in the Brazilian Série B. The brand will appear on the jerseys for the matches against Londrina and Atlético-GO.

The agreement is a non-financial initiative intended to “resgate uma memória afetiva” (rescue an emotional memory) for fans. The return of the brand commemorates the tenth anniversary of Juventude’s own brand, 19Treze.

Parmalat held a historic master sponsorship with the Caxias do Sul-based club from 1993 to 2000. During that era, Juventude secured its most significant titles, including the 1994 Série B, the 1998 Campeonato Gaúcho, and the 1999 Copa do Brasil. Special jerseys featuring the Parmalat logo will be available for purchase at the club’s official store.