Juventus announces infrastructure expansion and tech innovation plans

Juventus is implementing a strategic long-term plan focused on asset consolidation and technological innovation. The club has approved a 250 million euro financial plan aimed at strengthening its property holdings and strategic assets, including the expansion of the J Medical center and the potential development of a mini-stadium for the Women’s team and the Next Gen squad.

To optimize revenue, the club is enhancing hospitality services at the Allianz Stadium, following recent restyling efforts. Stadium revenues exceeded 90 million euros last season, bolstered by premium commercial areas and summer events.

On the innovation front, the club has launched the second edition of its ‘Forward Squad’ program. This initiative facilitates collaboration between Juventus and selected startups to develop high-impact technological solutions. Giorgio Chiellini highlighted the success of the first season, which involved 10 pilot projects covering areas such as data access, global support expansion, content translation, ‘Return to Play’ solutions, and player concentration measurement tools.