Juventus focuses on reputation management and competitive ambitions

Juventus is facing internal and external discussions regarding its communication strategy and brand reputation. Analysts suggest the club needs to increase its media presence to better protect its image, noting that a philosophy of “speaking little and winning” is no longer sufficient in the modern era of digital platforms and constant social media scrutiny.

On the pitch, striker Kerim Alajbegovic expressed his ambition to compete for titles with the club, describing Juventus as the largest in Italy. Alajbegovic also praised manager Luciano Spalletti for his detailed coaching approach. Meanwhile, the club is managing squad changes, including the absence of several international players from upcoming training sessions.