Juventus Football Club names Felicia official healthy food partner

Juventus Football Club has signed a multi‑year agreement with Felicia, the flagship brand of Andriani Società Benefit, designating the company as the club’s Official Healthy Food Partner. Under the deal Felicia’s gluten‑free, plant‑protein and whole‑grain products will be incorporated into the nutrition plan of Juventus’ first‑team squad and will be featured throughout the Allianz Stadium during Serie A and Coppa Italia matches, as well as at the Juventus Training Center.

The partnership also includes a digital content programme through the Juventus Creator Lab, giving the brand access to the club’s global audience of more than 190 million social‑media followers. Marketing Director Marco Lentini said the collaboration “marks an important step in consolidating Felicia’s presence in sport and promoting a positive, responsible eating style.” Chief Business Officer Peter Silverstone added that the agreement “creates value for both the club and its partners.”