Juventus partners with fintech firm Finom

Juventus has entered into a multi-year agreement with Finom, an Amsterdam-based fintech company, naming it the club’s Official B2B Financial Platform Partner across Europe. The partnership focuses heavily on the Italian market, aiming to expand Finom’s reach among entrepreneurs, freelancers, and small-to-medium enterprises.

As part of the deal, Finom will receive category exclusivity and brand visibility on the pitchside LED boards at the Allianz Stadium. The collaboration also includes premium matchday hospitality packages, stadium tours for clients, and digital content initiatives produced via the Juventus Creator Lab. Additionally, the agreement features access to men’s first-team player imagery and a dedicated corporate event hosted at the stadium. The commercial deal does not include kit branding or co-branded payment products.