Juventus signs multi-year partnership with Yokohama Tyres

Juventus has announced a multi-year sponsorship agreement with the Japanese tire manufacturer Yokohama Tyres. Under the terms of the deal, Yokohama Tyres becomes an Official Partner of the Italian football club.

The partnership aims to leverage Juventus’s global brand and massive fanbase to increase Yokohama’s brand awareness and premium positioning within the European market. The collaboration is framed as a strategic alignment between two brands focused on performance, innovation, and excellence.

Gregorio Borgo, President of Yokohama Europe and Managing Officer of Yokohama Rubber Co., Ltd., described the deal as a strategic investment in the brand's future and a declaration of its ambitions in Europe. The agreement will provide Yokohama with significant marketing visibility, including advertising during Juventus home matches.