JYP Entertainment's OURBIRTHDAY announces debut and cake collaboration

JYP Entertainment's new girl group, OURBIRTHDAY, is preparing for their official debut with the release of their first single, ‘Our Birthday’, scheduled for release on the 19th at 6 PM. The group has introduced a unique musical genre called ‘WHIP-HOP’, which combines a free-spirited vibe with intense hip-hop performances.

To celebrate the debut, Paris Baguette has announced a collaboration to launch a limited edition ‘OURBIRTHDAY cake’. The dessert features cherry whipped cream between white sheets and includes a QR code on the cake base that allows fans to watch the group's music video. Pre-orders are available through various mobile apps, with special promotional items such as character stickers and member photocards offered to customers.