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[BUSINESS] · Serbia · 2 sources

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JYSK and IKEA introduce new home decor and furniture collections

Major furniture retailers JYSK and IKEA are introducing new home decor offerings focused on modern aesthetics and practicality.

JYSK has unveiled its autumn 2026 collection, which emphasizes an industrial-Scandinavian style. The collection integrates chrome, stainless steel, and aluminum details with traditional warm textures and neutral tones. Key items include furniture for dining rooms and living areas, such as shelving, tables, and lighting, often combining metal surfaces with glass to create contrast.

IKEA has introduced the SJÖINGENJÖR rug, a retro-inspired piece featuring geometric floral motifs in beige and brown shades. Made from 100 percent recycled polyester, the rug is designed for convenience, as it is machine washable at temperatures up to 40 degrees Celsius and suitable for floors with underfloor heating.

Entities

IKEA · Jysk