JYSK Opens 39th Store in Covilhã, Expands Portuguese Footprint

JYSK inaugurated its 39th outlet in Portugal at the City Center Covilhã, continuing the Danish retailer’s growth strategy that began in 2016. The new store follows the brand’s “3.0” concept, arranging products by room settings and featuring “mix & match” areas to help customers visualize complete décor solutions.

To mark the opening, JYSK launched a promotion offering discounts of up to 75% on more than 2,000 items, with additional welcome gifts for purchases over €20. Director Carlos Haba said the store aims to boost local employment and further solidify the company’s presence in the Portuguese market.