K-Beauty market projected to reach $16.96 billion by 2030

The K-Beauty products market is expected to grow from $12.43 billion in 2025 to $16.96 billion by 2030, representing a compound annual growth rate (CAGR) of approximately 6.4%. The market is characterized by high fragmentation, with the top ten companies accounting for only 3.84% of total revenue.

Amorepacific Corporation currently leads the market with a 0.64% share, followed closely by LG Household & Health Care at 0.62%. Other notable players include Kolmar Korea Co. Ltd., COSMAX Group, and Clio Cosmetics Co. Ltd.

Growth is driven by global demand for Korean skincare philosophies, which emphasize multi-step routines, gentle ingredients, and healthy skin. Skincare is projected to see the largest increase, reaching $10.99 billion by 2030, while the haircare segment is expected to reach $5.88 billion. Consumer preference for natural and organic formulations is a significant driver of this expansion.