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Part of situation: K-beauty trends, aesthetic procedures, and platform growth (17 clusters)

K-beauty trends drive global skincare interest and skinimalism

K-beauty skincare skinimalism influencer marketing glass skin

The global popularity of K-beauty has expanded significantly, driven by social media platforms like TikTok and the influence of high-profile celebrities such as Hailey Bieber and Bruna Marquezine. This movement has introduced various trends, including the pursuit of ‘glass skin’ through multi-step routines.

However, dermatologists have raised concerns regarding the intensive 10-step skincare routines popularized by Korean cosmetics. Specialist Natasha Castillo notes that the skin has a limited absorption capacity, and applying excessive layers can lead to irritation, sensitivity, redness, or breakouts by disrupting the skin barrier.

As a response to these concerns, a new trend known as ‘skinimalism’ is emerging. This philosophy advocates for simpler, more effective routines tailored to the actual needs of the skin rather than following exhaustive multi-step processes.

Entities

K-Beauty

Sources

Produtos antienvelhecimento podem prejudicar pele jovem [www.brasilemfolhas.com.br]
Três cremes acessíveis que prometem suavizar olheiras e linhas de expressão [fatopaulista.com.br]
De Hailey Bieber a Bruna Marquezine: os produtos de K-beauty das famosas | CNN Brasil [www.cnnbrasil.com.br]
Dra. Natasha Castillo, dermatóloga: “Lo que pasa con la tendencia de las rutinas de 10 pasos es que tu piel no es capaz de absorber tanto producto y esto puede causar irritación o brotes” [www.instyle.es]