K-Beauty trends drive innovation in makeup textures and application

South Korean beauty trends, known as K-Beauty, continue to influence global makeup routines through innovative textures and application methods.

One prominent trend is “cushion makeup,” which utilizes a specialized, airtight case containing a sponge soaked in liquid foundation, blush, or bronzer. This technology allows for precise, mess-free dosing and a seamless finish that avoids a “cakey” appearance. Brands such as Catrice have recognized this shift toward smart, integrated applicator technology.

Additionally, jelly-textured products are gaining popularity for achieving a luminous, “glass skin” effect. Products like the Fwee Lip & Cheek Glowy Jelly Pot use a gelatinous, elastic consistency to provide a hydrated, almost wet look on both lips and cheeks. These textures are noted for being easy to blend and highly customizable through layering.