K-Beauty trends drive popularity of glass skin skincare routines

Korean cosmetics, known as K-Beauty, continue to influence global beauty trends, particularly the ‘glass skin’ aesthetic. This look focuses on achieving a luminous, hydrated, and uniform complexion through consistent skincare and sun protection.

One viral product driving this trend is the Beauty of Joseon Relief Sun Rice + Probiotics. This SPF 50 sunscreen contains 30% rice extract and fermented rice grains, providing vitamins, amino acids, and minerals alongside niacinamide. Its lightweight, non-sticky texture allows it to function similarly to a primer or base.

To facilitate complete routines, curated sets such as the MiiN Bestsellers Pack offer multi-step solutions. These kits include products from brands like Meisani, Purito Seoul, and Suntique, covering essential steps from cleansing with balms and gels to hydration with bamboo panthenol creams and UV protection with lightweight sun essences.