K-beauty trends shift toward bloom skin and body double cleansing

The K-beauty industry is seeing a shift in skincare trends as the popular “glass skin” aesthetic is being replaced by “bloom skin.” While glass skin focused on achieving an extremely smooth, uniform, and reflective surface through complex multi-step routines, bloom skin prioritizes a natural, hydrated, and supple appearance. Dermatologists, including Dr. Pearl Ugwu-Dike, note that this new approach emphasizes skin barrier health and a more realistic look rather than an intense, mirror-like shine.

Simultaneously, the practice of double cleansing is expanding from facial care to body care. Inspired by Asian skincare rituals and popularized via social media, body double cleansing involves using an oil-based cleanser to dissolve impurities and sebum, followed by a water-based cleanser. This trend aims to treat the skin as the body's largest organ, though experts suggest caution regarding the potential removal of natural oils for those with sensitive or dry skin.