K Car ranks as top preferred platform for used car direct transactions

K Car, a major direct-managed used car platform operated by KG Mobility Platform, has been ranked as the most preferred platform for consumer-to-consumer (C2C) used car direct transactions. According to a survey of 700 consumers conducted by market research firm Embrain, 24.7% of respondents who are aware of at least one direct transaction platform chose K Car as their preferred service.

The primary reasons for choosing K Car include expectations of professionalism and safety (43.0%) and the availability of detailed vehicle information and history (36.7%). While many consumers are interested in direct transactions to avoid dealer commissions and margins, concerns regarding hidden vehicle defects (49.3%) and difficulties in resolving post-transaction disputes (48.4%) remain significant barriers.

To address these concerns, K Car offers an ‘Ansim (Relief) Direct Transaction’ service. This includes owner verification, detailed ‘Ansim Reports’ covering insurance and maintenance history, and an on-site diagnosis service. K Car also provides a guarantee for its diagnosis results for up to 60 days or 3,000km, covering repairs if a previously rated ‘good’ item develops a fault. Additionally, the platform supports secure fund transfers and online ownership transfers to streamline the administrative process.