K-Pop and Psy’s ‘Gangnam Style’ maintain global cultural impact

Psy’s hit song ‘Gangnam Style’ has achieved significant global success, notably breaking into the American market and garnering over 50 million views on YouTube. The track served as a major gateway for international audiences to discover K-Pop, a genre characterized by highly organized marketing through major entertainment companies such as SM, JYP, and YG.

Recently, content creator Song Won Kim gained attention on TikTok and Instagram by providing a Spanish translation of the song’s lyrics. The video, which has amassed over 4.5 million views, aimed to clarify the meaning of the track for fans who were previously only familiar with its viral dance moves. Kim described the project as ‘the best video’ he has ever produced.