Kaayu Rituals expands wellness categories at New Delhi event

UK-based Ayurvedic wellness brand Kaayu Rituals marked its six-month milestone with a wellness event at the Shangri-La Eros in New Delhi. The event convened healthcare professionals, wellness experts, and industry stakeholders to discuss preventive healthcare, sexual health, fertility, vitality, and general wellbeing.

During the event, the company announced an expansion into new wellness categories, specifically targeting sexual health, fertility, vitality, and lung health. Founder and CEO Preeti Choudhary stated that the expansion aims to bring awareness and responsibility to often-overlooked areas of everyday health by combining Ayurveda with modern medicine.

Shri Prataprao Ganpatrao Jadhav, Minister of State for the Ministry of Ayush and the Ministry of Health and Family Welfare, participated digitally. He commended the initiative for integrating perspectives from Ayurveda and contemporary medicine to promote preventive wellness.