Kabaya launches new Tough Gummy campaign and flavor

Kabaya Foods has launched a second tie-up campaign for its ‘Tough Gummy’ brand featuring brand partner Ren Kawashiri of JO1. The campaign includes promotional message videos released on official X and TikTok accounts to engage consumers.

Additionally, a ‘must-buy’ campaign will run from September 7 to October 7, where customers can enter to win various prizes, such as music-playing keychains, badges, stickers, and QUO cards, by submitting receipts from Tough Gummy purchases.

Alongside the campaign, Kabaya is introducing a new limited-edition flavor, ‘Tough Gummy Apple Impulse,’ available nationwide starting August 25. The product features a high-elasticity cube texture with two types of apple soda flavors, ‘α’ and ‘β,’ balancing sweetness and sourness.