Kacey Musgraves launches lubricant line with Medicine Mama

Country music singer Kacey Musgraves has launched a signature line of lubricant titled ‘Drought Drops’ in partnership with the women's wellness brand Medicine Mama. The product, which features organic aloe vera, is packaged in eggplant-colored bottles and includes a limited-edition sticker sheet designed by the artist.

The launch follows a period of more provocative imagery from Musgraves, including her music video for ‘Mexico Honey.’ The singer has used her platform to challenge traditional stigmas within the country music industry regarding female sexuality and openness.

Due to high demand, the product is currently sold out, with a restock expected in early September. Musgraves is also beginning her tour in Chicago on August 21.