Kai Fürderer outlines future‑focused financial advisory strategy at Germany's Gesellschaft für Qualitätsprüfung

Kai Fürderer, a member of the management board of the Gesellschaft für Qualitätsprüfung mbH, explained that the organization is evolving from a traditional bank‑testing institute—known for its "BESTE BANK vor Ort" test—into a competence center for advisory quality and financial education. While the bank tests remain a core activity, the firm now places greater emphasis on broader challenges facing the financial sector, such as retirement planning, digitalisation, artificial intelligence, and the expectations of younger customers.

Fürderer said that quality of financial advice is no longer confined to the face‑to‑face consultation; it begins with the first online search, a bank’s website, and social‑media communications. The company therefore analyses the entire customer journey, publishes studies, expert articles and analyses, and aims to translate these insights into concrete recommendations for banks and consumers, providing clear orientation for the future of financial advice.